For more than 20 years, I've helped businesses solve creative challenges through thoughtful strategy, purposeful design, and a genuine curiosity for what makes people connect with a brand.

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My career began as an intern and has grown into my current role as Design Director, where I lead creative work for nationally recognized brands across identity, advertising, catalogs, packaging, digital experiences, and large scale marketing initiatives. Along the way, I've learned that strong creative leadership isn't simply about making great work. It's about understanding the goal, bringing the right people together, and making sure every decision moves the brand forward.

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Outside of my full time role, I founded P1 Design Co., where I've built a creative business from the ground up serving motorsports teams, businesses, and organizations across the country. Running P1 has changed the way I approach creative work. When you're responsible for everything from the customer relationship and pricing to marketing, operations, and the final product, you quickly learn to look beyond what something looks like and understand how creative decisions affect the business behind it.

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That combination of creative leadership and entrepreneurship shapes how I approach every project today. I believe the strongest brands are built when strategy and creativity work together, and when great ideas are backed by a clear understanding of the people they're meant to reach.

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The best creative work doesn't begin with a computer. It begins with curiosity. Listening, asking the right questions, understanding the problem, and finding the opportunity others might overlook.

 

From there, the goal is simple: create work

that's impossible to ignore.